Walmart Broadens ROI for Green Power
Harvard Business Review
FEBRUARY 7, 2012
We worship internal rates of return (IRR) to our detriment. For years I've made the case that companies should shift their decision-making and investment criteria to take into account intangible and longer-term benefits that are missed in normal IRR calculations. Corporate social responsibility Sustainability Wal-mart IRRAt the recent GreenBiz Forum in New York , I was surprised by an on-stage interview with Fred Bedore, an executive from Walmart.