Walmart Broadens ROI for Green Power
Harvard Business Review
FEBRUARY 7, 2012
In essence, Bedore was saying that Walmart recognizes that it can help take the solar market to scale, thus lowering its costs in the future. Of course, investing in projects with a hard-to-measure payback — such as a new marketing campaign or entry into new geographic or customer markets — is a normal part of business strategy. We worship internal rates of return (IRR) to our detriment. Corporate social responsibility Sustainability Wal-mart IRR
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