India's Decade of Collaboration
Harvard Business Review
MAY 31, 2011
For instance, in October 2010, Biocon struck a $350-million marketing alliance with Pfizer, the world's largest drug maker, to commercialize four of Biocon's insulin biosimilar products in non-overlapping markets globally. Invention is a novel idea or new technology that can be patented or copyrighted as intellectual property (IP).
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