6 New Rules for the Digital Age
Leading Blog
APRIL 12, 2021
“The old adage ‘stick to your knitting,’ for example, a colloquial version of ‘build on your core competence,’ tends to narrow a company’s imagination. Digital companies like Netflix, Amazon, Google, and Alibaba, have certain elements—or approaches—in common: • They imagine a 100x market space that doesn’t yet exist.
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