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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.” Core competency: What do we do well that helps us meet our stakeholders’ needs? Test of time: Will this be relevant years from now?

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Bill Gates’ vision for Microsoft (“A computer on every desk and in every home”) would have been a lot less tangible had he written it as: “Becoming a world leader in the software industry.”. Used to set priorities around core competencies. Core competency: What do we do well that helps us meet our stakeholders’ needs?