Remove Cost Center Remove Development Remove Management Remove Marketing Strategy
article thumbnail

A Kodak Moment to Reconsider the Value of IT

Harvard Business Review

High-value functions such as infrastructure development and database administration were retained; others, including PCs, networks, and mainframes, were outsourced. It's conceivable that IT's views could have saved the company, had the culture been different and had executive management been willing to listen.

CIO 9
article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic leaders want both government and business to invest in developing a relationship with the community that embraces their cultural relevancy. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

Hispanic leaders want both government and business to invest in developing a relationship with the community that embraces their cultural relevancy. Unfortunately, this total market strategy approach completely ignores the the rapidly-escalating economic impact of Hispanics, whose purchasing power is estimated to reach $1.5