Remove Cost Center Remove Innovation Remove Marketing Strategy Remove Power
article thumbnail

A Kodak Moment to Reconsider the Value of IT

Harvard Business Review

With Kodak balancing on the precipice , a classic case study on the company offers powerful lessons that still resonate 20 years after it was written. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 9
article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies.

article thumbnail

Obama and Romney Are Ignoring Hispanic Voters

Harvard Business Review

As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S. For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies.