Harvard Business Review

OCTOBER 12, 2011

With Kodak balancing on the precipice , a classic case study on the company offers powerful lessons that still resonate 20 years after it was written. It's conceivable that IT's views could have saved the company, had the culture been different and had executive management been willing to listen.

CIO 9

CIO Outsourcing Cost Center Film 9

Harvard Business Review

OCTOBER 4, 2012

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. Elevate the influence of Hispanics.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

OCTOBER 4, 2012

For example, many brands that have made unsuccessful and unprofitable attempts to market to Hispanic consumers using inauthentic tactics have now decided to lump Hispanics into what they call " total market " strategies. Think profit center, not cost center. Elevate the influence of Hispanics.

Policies 8

Policies Short-term Education Diversity 8