Morning Advantage: All I'm Askin' Is for a Little Respect
Harvard Business Review
MAY 31, 2012
For one, it’s a cost center. While the sales team is out driving real revenue, what are marketers doing but conceptualizing, positioning, and spending huge wads of dough on market research? And the ROI for this spend is anything but clear. So what can marketing do to regain respect? We’ll be watching for them.
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