article thumbnail

7 Marketing Technologies Every Company Must Use

Harvard Business Review

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. These programs are essentially an online form of direct marketing.

article thumbnail

7 Marketing Technologies Every Company Must Use

Harvard Business Review

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. These programs are essentially an online form of direct marketing.