CPM Finance ROI Team 
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data. So it can be complicated.
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data. So it can be complicated.
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