A simple cure for the Buzzword Bingo | Rajesh Setty
Rajesh Setty
DECEMBER 4, 2008
We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. We will pursue a global channel strategy after we complete our I18N project. In terms of exit strategy , our goal is an IPO but at the right price and the right partner, we won’t exclude the acquisition option.
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