Publishing's 169 Years of Disruption, Told in Six Freakouts
Harvard Business Review
JUNE 1, 2011
They were distributed through newspapers and magazines! It wasn't long before the next crisis. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." What a shock: the books had illustrated covers! And, they were cheap. The end of the hardcover is nigh, predicted publishers.
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