First Friday Book Synopsis

APRIL 30, 2011

In 1995, he launched Fast Company magazine, a fresh, dynamic entry in the business magazine category. Headquartered in Boston, MA, the magazine became the fastest growing, most successful business magazine in history. Fast Company won two national magazine awards—one for general excellence, one for [.].

Magazine 103

Magazine Company Succession Edvinsson 103

Harvard Business Review

JUNE 1, 2011

They were distributed through newspapers and magazines! It wasn't long before the next crisis. Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." What a shock: the books had illustrated covers! And, they were cheap. The end of the hardcover is nigh, predicted publishers.

Levitt 13

Levitt Mass Marketing Simon eBook 13

Harvard Business Review

MARCH 26, 2013

So far the self-examination has focused chiefly on its sales techniques; as detailed in the RNC report and Robert Draper's New York Times Magazine cover story last month on young Republican operatives, GOP pollsters have been convening lots of focus groups in which people tell them the party comes across as old, angry, and out of touch.

Brand 8

Brand Productivity Products P&L 8