First Friday Book Synopsis

APRIL 30, 2011

In 1995, he launched Fast Company magazine, a fresh, dynamic entry in the business magazine category. Headquartered in Boston, MA, the magazine became the fastest growing, most successful business magazine in history. Fast Company won two national magazine awards—one for general excellence, one for [.].

Magazine 103

Magazine Company Succession Edvinsson 103

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

Levitt 8

Levitt Marketing Transportation Industry 8

Mark Sanborn

FEBRUARY 19, 2019

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” My friend Bill Byrne was on the cover of Fortune magazine as one of America’s 1% wealthiest. Americans spend more money each year on beer than the do on books. Leaders read voraciously.

Learning-by-Doing 56

Learning-by-Doing Drucker Levitt Education 56

Harvard Business Review

JUNE 1, 2011

They were distributed through newspapers and magazines! Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." Levitt analyzed the fall of the railroads, and notes that the railroads "assumed themselves to be in the railroad business rather than in the transportation business.

Levitt 13

Levitt Mass Marketing Simon eBook 13

Harvard Business Review

MARCH 26, 2013

So far the self-examination has focused chiefly on its sales techniques; as detailed in the RNC report and Robert Draper's New York Times Magazine cover story last month on young Republican operatives, GOP pollsters have been convening lots of focus groups in which people tell them the party comes across as old, angry, and out of touch.

Brand 8

Brand Productivity Products P&L 8