Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
We’d like to propose a solution. Qualts tend to come to the fore in moments of crisis because, if the rankings of BP, AIG, and Goldman are any indicator, failing to lead well through a crisis carries a price that endures. It should be no surprise that most “best practice” crisis-recovery examples (e.g.,
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