CRM Information Technology Leadership Marketing 
Harvard Business Review
APRIL 15, 2013
Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Light dawns on the marketing spend!
Harvard Business Review
JANUARY 29, 2013
At one global technology services firm, salespeople grew furious with a CRM system whose new analytics effectively held them accountable for pricing and promotion practices they thought undermined their key account relationships. The emerging cultural challenge for leadership is whether analytics-driven accountability cuts both ways.
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