Strategy Driven

AUGUST 27, 2015

New technologies : The consistency and predictability of structured data is what gave rise to today’s centralized IT departments – running SQL/Relational Database Management Systems, and ERP and CRM software. Unstructured data is very different. FREE StrategyDriven Trial Membership.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

AUGUST 9, 2012

The history of Customer Relationship Management (CRM) systems holds valuable lessons. The first wave of CRM systems got a boost with success stories in an HBR Article (" Automation to Boost Sales and Marketing ") in 1989 by Moriarty and Swartz. Doing it is not enough. You have to do it right.

CRM 13

CRM Micromanagement Technology Maturity 13

Harvard Business Review

JUNE 26, 2013

Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise.

Supply Chain 8

Supply Chain Competitive Advantage Information Technology How To 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Light dawns on the marketing spend!

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

SEPTEMBER 10, 2012

That's what Craig Burton once said to a clueless marketing officer at a meeting we both attended a few years back. It also comes to mind every time I hear unwanted surveillance of customers rationalized for marketing purposes, or how Big Data lets a company know a customer better than she knows herself. Independence from vendors; and.

CRM 15

CRM Discount Download Policies 15

Harvard Business Review

AUGUST 22, 2012

This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. In this way, CI's value extends well beyond the marketing organization. Why E-mail Marketing Is King.

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

JULY 19, 2013

For example, successfully deploying CRM software on time and to budget will deliver little unless sales, customer services, and fulfillment processes are redesigned, staff trained to have the right conversations with customers, data quality improves, and marketers build the right competencies to use all the data that will now be available to them.

CIO 8

CIO CAPEX Budgeting CRM 8