CRM Information Technology Marketing Operations 
Harvard Business Review
AUGUST 9, 2012
The history of Customer Relationship Management (CRM) systems holds valuable lessons. The first wave of CRM systems got a boost with success stories in an HBR Article (" Automation to Boost Sales and Marketing ") in 1989 by Moriarty and Swartz. In the second wave, led by Siebel Systems, tens of billions of dollars were spent.
Harvard Business Review
AUGUST 22, 2012
This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. In this way, CI's value extends well beyond the marketing organization. Get operational expertise, and fast.
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Harvard Business Review
JUNE 26, 2013
Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise.
Harvard Business Review
FEBRUARY 8, 2016
In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Every update or response to the market required multiple steps; it cost time and performance. They saw the potential for significant business gains.
Harvard Business Review
JULY 19, 2013
For example, successfully deploying CRM software on time and to budget will deliver little unless sales, customer services, and fulfillment processes are redesigned, staff trained to have the right conversations with customers, data quality improves, and marketers build the right competencies to use all the data that will now be available to them.
Harvard Business Review
DECEMBER 6, 2018
Instead they are waiting for the technology to mature and for expertise in AI to become more widely available. They are planning to be “fast followers” — a strategy that has worked with most information technologies. We think this is a bad idea. Human Interactions with AI Time.
Harvard Business Review
AUGUST 5, 2013
A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. IT management Information & technology' It has never before rolled out something at this speed. the IT function).
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