CRM Information Technology Innovation Marketing 
Strategy Driven
AUGUST 27, 2015
New technologies : The consistency and predictability of structured data is what gave rise to today’s centralized IT departments – running SQL/Relational Database Management Systems, and ERP and CRM software. Unstructured data is very different. It is a disruptive paradigm shift that most companies have yet to make. About the Author.
Harvard Business Review
JULY 19, 2013
For example, successfully deploying CRM software on time and to budget will deliver little unless sales, customer services, and fulfillment processes are redesigned, staff trained to have the right conversations with customers, data quality improves, and marketers build the right competencies to use all the data that will now be available to them.
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Harvard Business Review
AUGUST 22, 2012
This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. In this way, CI's value extends well beyond the marketing organization. Why E-mail Marketing Is King.
Harvard Business Review
APRIL 15, 2013
Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Light dawns on the marketing spend!
Harvard Business Review
JANUARY 29, 2013
Accountability is often the unhappy byproduct rather than desirable outcome of innovative analytics. At one global technology services firm, salespeople grew furious with a CRM system whose new analytics effectively held them accountable for pricing and promotion practices they thought undermined their key account relationships.
Harvard Business Review
AUGUST 5, 2013
A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. Today''s CIO Needs to Be the Chief Innovation Officer. IT management Information & technology'
Harvard Business Review
FEBRUARY 14, 2013
The next wave of innovation will be driven by business-grade solutions that combine real-time analytics and improved UX to support better decision-making in a host of new areas. How can we bring all of these streams of information together in a more useful manner? What sort of social graph could you build?
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