Harvard Business Review

SEPTEMBER 10, 2012

Think of it as the customer-side counterpart of CRM, or customer relationship management. SITE: Here are the interfaces to our CRM (Customer Relationship Management) system, so your VRM (Vendor Relationship Management) system can interact with it. Independence from vendors; and. Better ways of engaging with vendors. SITE: Good.

CRM 15

CRM Discount Download Policies 15

Harvard Business Review

JUNE 22, 2017

The technologies I’ve mentioned for analytics thus far are primarily separate from other types of systems, but many organizations today want and need to integrate analytics with their production applications.

Open-book 8

Open-book Software Supply Chain Technology 8

Harvard Business Review

OCTOBER 19, 2016

If you’re already using Salesforce CRM offerings and want to ease into smarter processes for sales, marketing, and service, this seems like one of the easiest ways to do it. Some other CRM companies like Customer Matrix were founded with the idea of combining cognitive tools with customer transactional capabilities.

Organization 8

Organization Software CRM Technology 8

Harvard Business Review

DECEMBER 6, 2018

Instead they are waiting for the technology to mature and for expertise in AI to become more widely available. They are planning to be “fast followers” — a strategy that has worked with most information technologies. We think this is a bad idea.

Company 8

Company Maturity System Engineering 8

Harvard Business Review

APRIL 15, 2013

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Information & technology Marketing Social media' Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. They saw the potential for significant business gains. Algorithms couldn’t deal well with data decay, quality-assurance issues, and long turnaround times.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

AUGUST 22, 2012

But when we dug more deeply into their previous work history, we found titles like "Consumer Engagement Lead," "VP, CRM & Loyalty Program Development," and "VP, Direct Response Marketing" — all customer intelligence positions.

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

JANUARY 29, 2013

At one global technology services firm, salespeople grew furious with a CRM system whose new analytics effectively held them accountable for pricing and promotion practices they thought undermined their key account relationships. The arguments over numbers are really fights over accountability and its consequences.

Resistance 8

Resistance Organization Supply Chain CRM 8

Harvard Business Review

JANUARY 6, 2016

Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. Business buyers are more connected and informed than ever before. CRM), tools (e.g., mobile, cloud), and information (e.g., Sellers must respond.

B2B 8

B2B Information Information Technology CRM 8

Strategy Driven

JANUARY 24, 2014

CRM systems are often positioned as an employee’s tool for building or maintaining meaningful relationships is little more than a method of ‘keeping tabs’ on salespeople. CRM Isn’t the Answer. CRM pioneer Mike Muhney, the co-creator of ACT! Name and address information required. About the Author.

CRM 56

CRM Reputation Competitive Advantage Software 56

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

FEBRUARY 14, 2013

What would happen if you combined this sort of broad sentiment analysis with CRM and portfolio data from your most valuable customers? How could this new layer of information improve the performance of buyers and sellers, as they react to market events and communicate with one and other across institutional boundaries?

Software 8

Software Engineering Information Marketing 8

Harvard Business Review

NOVEMBER 6, 2013

The types of compliance tools, CRM (customer relationship management) platforms, and supplier network systems a company adopts need to reflect this reality. The ‘street-CRM’ designed for this purpose is like nothing traditional vendors to this telco giant can deliver, as you might imagine.

CRM 8

CRM Marketing Supply Chain NGO 8