Harvard Business Review

OCTOBER 19, 2016

I’m teaching a new course this semester on cognitive technologies (AKA artificial intelligence) to Babson MBAs. Many of them are new to this set of technologies, and seeing the topic through my students’ eyes has made me realize how overwhelming it can be. Insight Center. The Automation Age. Sponsored by KPMG.

Organization 8

Organization Software CRM Technology 8

Harvard Business Review

DECEMBER 6, 2018

Instead they are waiting for the technology to mature and for expertise in AI to become more widely available. They are planning to be “fast followers” — a strategy that has worked with most information technologies. We think this is a bad idea. System Development Time. System Development Time.

Company 8

Company Maturity System Engineering 8

Harvard Business Review

MARCH 2, 2011

In its simplest terms, it means outsourcing your company's information technology (IT) needs, from data and storage to software. As Monroe says, "Cloud providers want to provide an hour of CPU time, a Gigabyte-month of storage, a CRM transaction, an email, or a web page for as little cost and as high a margin as possible.

Outsourcing 15

Outsourcing Energy Efficiency CRM 15

Harvard Business Review

APRIL 15, 2013

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s. Because more often than not, it''s the CMO who is expected to drive this digital transformation, which is deeply dependent on technology.

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

JANUARY 29, 2013

At one global technology services firm, salespeople grew furious with a CRM system whose new analytics effectively held them accountable for pricing and promotion practices they thought undermined their key account relationships. The mathematics and technologies of sophisticated analytics are increasingly well understood.

Resistance 8

Resistance Organization Supply Chain CRM 8

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. They saw the potential for significant business gains. Algorithms couldn’t deal well with data decay, quality-assurance issues, and long turnaround times.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

AUGUST 22, 2012

But when we dug more deeply into their previous work history, we found titles like "Consumer Engagement Lead," "VP, CRM & Loyalty Program Development," and "VP, Direct Response Marketing" — all customer intelligence positions. The ability to describe customers realistically and actionably.

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

SEPTEMBER 10, 2012

Think of it as the customer-side counterpart of CRM, or customer relationship management. SITE: Here are the interfaces to our CRM (Customer Relationship Management) system, so your VRM (Vendor Relationship Management) system can interact with it. Independence from vendors; and. Better ways of engaging with vendors. SITE: Good.

CRM 15

CRM Discount Download Policies 15

Harvard Business Review

JANUARY 6, 2016

Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. Business buyers are more connected and informed than ever before. CRM), tools (e.g., mobile, cloud), and information (e.g., Sellers must respond.

B2B 8

B2B Information Information Technology CRM 8

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

Strategy Driven

JANUARY 24, 2014

CRM systems are often positioned as an employee’s tool for building or maintaining meaningful relationships is little more than a method of ‘keeping tabs’ on salespeople. CRM Isn’t the Answer. CRM pioneer Mike Muhney, the co-creator of ACT! Name and address information required. About the Author.

CRM 56

CRM Reputation Competitive Advantage Software 56

Harvard Business Review

FEBRUARY 14, 2013

And many in enterprise IT, from software engineers to IT managers, are moaning the loss of control as elegant, easy-to-use consumer technologies like the iPad and Dropbox reshape expectations in the corporate landscape. What sort of social graph could you build? These are not futuristic scenarios.

Software 8

Software Engineering Information Marketing 8

Harvard Business Review

NOVEMBER 6, 2013

One of the old tropes of the “African Tech Rising” narrative is the advantage posed by Africa’s lack of what technology vendors call an installed base — that is to say, the lack of pre-existing installations of enterprise applications. Global business Information & technology IT management'

CRM 8

CRM Marketing Supply Chain NGO 8