Harvard Business Review

AUGUST 22, 2012

This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. In this way, CI's value extends well beyond the marketing organization. Why E-mail Marketing Is King.

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Every update or response to the market required multiple steps; it cost time and performance. They saw the potential for significant business gains.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

SEPTEMBER 10, 2012

That's what Craig Burton once said to a clueless marketing officer at a meeting we both attended a few years back. It also comes to mind every time I hear unwanted surveillance of customers rationalized for marketing purposes, or how Big Data lets a company know a customer better than she knows herself. Independence from vendors; and.

CRM 15

CRM Discount Download Policies 15

Harvard Business Review

JANUARY 29, 2013

At one global technology services firm, salespeople grew furious with a CRM system whose new analytics effectively held them accountable for pricing and promotion practices they thought undermined their key account relationships. The mathematics and technologies of sophisticated analytics are increasingly well understood.

Resistance 8

Resistance Organization Supply Chain CRM 8

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. For new investments this is about managing organizational change and driving use of information. the IT function).

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

FEBRUARY 14, 2013

And many in enterprise IT, from software engineers to IT managers, are moaning the loss of control as elegant, easy-to-use consumer technologies like the iPad and Dropbox reshape expectations in the corporate landscape. Visualizing Communication Patterns: The financial services industry is saturated with structured market data.

Software 8

Software Engineering Information Marketing 8

Harvard Business Review

NOVEMBER 6, 2013

That’s understandable — the growth of the consumer mobile market in Africa has been spectacular. And while almost all the examples I cite are from West Africa, many of these ideas and innovations are well suited for emerging markets around the world. In emerging markets, infrastructure is always an issue.

CRM 8

CRM Marketing Supply Chain NGO 8