Strategy Driven

AUGUST 27, 2015

New technologies : The consistency and predictability of structured data is what gave rise to today’s centralized IT departments – running SQL/Relational Database Management Systems, and ERP and CRM software. Unstructured data is very different. FREE StrategyDriven Trial Membership.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

AUGUST 22, 2012

Customer intelligence is at an organizational inflection point. This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. The ability to speak "IT."

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

JUNE 26, 2013

Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise.

Supply Chain 8

Supply Chain Competitive Advantage Information Technology How To 8