Strategy Driven

AUGUST 27, 2015

It may seem an obscure data management distinction, but this shift toward collecting unstructured data – which is a large part of what Big Data is all about – is sending shock waves across traditional organizations. Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

AUGUST 9, 2012

The history of Customer Relationship Management (CRM) systems holds valuable lessons. The first wave of CRM systems got a boost with success stories in an HBR Article (" Automation to Boost Sales and Marketing ") in 1989 by Moriarty and Swartz. It must arm salespeople with information, rather than telling them what to do.

CRM 13

CRM Micromanagement Technology Maturity 13

Harvard Business Review

JUNE 26, 2013

Carr predicted that an organization''s ability to compete through investing in information technology was about to change dramatically. The IT boom of the 1980s and early ''90s had brought information technology to the corporate masses, unleashing the first full-scale technology revolution in the enterprise.

Supply Chain 8

Supply Chain Competitive Advantage Information Technology How To 8

Harvard Business Review

SEPTEMBER 10, 2012

That's what Craig Burton once said to a clueless marketing officer at a meeting we both attended a few years back. It also comes to mind every time I hear unwanted surveillance of customers rationalized for marketing purposes, or how Big Data lets a company know a customer better than she knows herself. Independence from vendors; and.

CRM 15

CRM Discount Download Policies 15

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. For new investments this is about managing organizational change and driving use of information.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

AUGUST 22, 2012

This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. In this way, CI's value extends well beyond the marketing organization. The ability to speak "IT."

Company 14

Company Business Intelligence CRM Marketing 14

Harvard Business Review

NOVEMBER 6, 2013

That’s understandable — the growth of the consumer mobile market in Africa has been spectacular. And while almost all the examples I cite are from West Africa, many of these ideas and innovations are well suited for emerging markets around the world. In emerging markets, infrastructure is always an issue.

CRM 8

CRM Marketing Supply Chain NGO 8