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A Board Director's Perspective on What IT Has to Get Right

Harvard Business Review

P&G''s Connect and Develop ) to increase velocity and quality of their new product introductions, the IT infrastructure support for this business process change is critical. A new component of the IT function must be developed to support this category of work: the Distributed Innovation Group (DIG). IT Doesn''t Matter (to CEOs).

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CMOs and CIOs Need to Get Along to Make Big Data Work

Harvard Business Review

The CIO is becoming a strategic partner that is crucial to developing and executing marketing strategy.”. The CIO has the talent and expertise in infrastructure development to create the company’s Big Data backbone and generate the necessary insights. Develop a single scorecard that tracks progress and identifies breakdowns.

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