Remove CTO Remove Focus Group Remove Operations Remove Outsourcing
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How Sephora Reorganized to Become a More Digital Brand

Harvard Business Review

The original creation of Sephora.com was largely outsourced, and we didn’t have an internal digital development team when I joined. The impact that had on the operations and culture was significant. Each group can imagine things are possible that the other might not have dreamed of. My kids are my best focus group.

Brand 9