article thumbnail

Customer Intimacy vs. Customer Satisfaction

CO2

When helping clients with strategic plans and business model generation, I encourage them to choose one of three paths. 3) Customer Intimacy – Best Overall Solution. 3) Customer Intimacy – Best Overall Solution. Customer intimacy often gets confused with customer satisfaction.

article thumbnail

The Number 1 Tip to Ensure Returns on Your Firm’s Digital Strategy

N2Growth Blog

But, it is wise to dig deeper than the strategy list because the digital technology implications of each initiative may not have be well understood and additional inferences will need to be made in order to translate strategic aspirations into digital plans. Otherwise, it’s just technologists playing with the latest toy.

Strategy 187