Customer Loyalty, Intangible Assets and Loyalty

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Customer Loyalty

Intangible Assets

Loyalty

Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business Review

OCTOBER 24, 2016

Third, invest-tech that can mine social media and other “semantic” data streams is enabling sharper evaluation of companies’ intangible assets, such as customer loyalty and brand reputation.

Operations

Operations Intangible Assets Venture Capitalist Hedge

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

Creating models based on co-creation requires identifying the subset of customers with the right kind of brand affinity. These four types of customers represent different levels of brand affinity: 1. Transactors : These customers have no loyalty to your brand.

CRM

CRM Brand Business Model Intangible Assets

Leadership Digital

Startups Could Fundamentally Change the Way Big Investors Operate

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

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