What Companies Have Learned from Losing Billions in Emerging Markets
Harvard Business Review
SEPTEMBER 16, 2015
Forgoing Short-Term Profits in Favor of Long-Term Reputation. To preserve that reputation, they advise taking a long-term view of their investments in emerging markets — forgoing, in some case, quick and easy profits. That long-term view is rated more highly by leaders by a ratio of 2:1.
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