Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
After a series of meetings with Silicon Valley stalwarts like Google, Apple, and Amazon, we decided to develop our own IoT software and hired the people who could help us do it. And we get feedback from our customers that quality and aesthetics still matter more than smart features. Should I keep the work in-house, or outsource it?
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