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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

But we are also regularly reminded of the lack of true differentiation in most mainstream global companies — and of the opportunities they are thus squandering. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. Large companies found themselves competing against a much larger group of rivals, and a more global group, than ever before.

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