Corporate Purpose: Monumental Change Starts With Your Leadership
CO2
APRIL 1, 2022
A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. greater annualized total shareholder return (TSR) 7.7% Another framework for developing a mission statement is to ask three questions: 1) What do we do really well as a company?
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