How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Many of our target wood-burning customers lived on the outskirts of town and had no reason to travel to the central market, where our store was located. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Photograph courtesy of BioLite.
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