A Bad Reputation Costs a Company at Least 10% More Per Hire
Harvard Business Review
MARCH 29, 2016
A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. As we look ahead to increased competition for skilled workers, we expect companies that understand, develop, and communicate their employer brand to come out on top.
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