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003: 5 Steps to Creating a Communication Plan

Engaging Leader

The natural tendency for many leaders when facing a communication issue is to skip critical planning steps and jump right into tactics. RACI Matrix: Useful for determining whether each stakeholder is Responsible, Accountable, Consulted, or Informed. ©iStockphoto.com/kupicoo.

RACI 153
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A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. While they may have gotten attention in the media, they didn’t help the company do one important thing: hire women. Consider that unemployment in the U.S.