How Smaller Bets Can Revitalize Hollywood
Harvard Business Review
SEPTEMBER 18, 2012
Bachelorette , a film starring Kirsten Dunst, created a small sensation this summer when it was released to video-on-demand (VOD) a month ahead of it's September 7 theatrical debut. Bachelorette is not the first film released this way, but it is the first to do so well. It would allow more effective marketing spends.
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