Harvard Business Review

MAY 19, 2014

It lies behind successful product companies like Apple, Dropbox, and Kickstarter, but it can also lead entrepreneurs predictably to failure. This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter.

Entrepreneur 9

Entrepreneur Advice Disruptive Innovation CRM 9

Harvard Business Review

SEPTEMBER 11, 2013

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

SEPTEMBER 11, 2013

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first.

Productivity 8

Productivity Products Early Adopters Business Model 8