Remove Disruptive Innovation Remove Gilbert Remove Market Segmentation Remove Marketing
article thumbnail

When Rising Revenue Spells Trouble

Harvard Business Review

One of the most frequent challenges we observe in the field is that companies tend to radically underestimate the threat that disruptive change poses to their business. For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S.