Harvard Business Review

MAY 19, 2014

This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter. And you can use this knowledge to avoid much of the market risk in building a new product. Disruptive innovation Entrepreneurship'

Entrepreneur 9

Entrepreneur Advice Disruptive Innovation CRM 9

Harvard Business Review

SEPTEMBER 11, 2013

But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first. These tests substitute human labor for technology, and the human component means we can gather more information from potential customers about their problems and our potential solutions.

Productivity 8

Productivity Products Early Adopters Business Model 8

Harvard Business Review

SEPTEMBER 11, 2013

But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first. These tests substitute human labor for technology, and the human component means we can gather more information from potential customers about their problems and our potential solutions.

Productivity 8

Productivity Products Early Adopters Business Model 8