Diversity Marketing Rate of Return Technology 
Harvard Business Review
APRIL 28, 2016
But effective security is driven as much by people as it is by technology. The ways those people interact with technology and each other can completely change the effectiveness of your security strategy. Online security often focuses on technical details — software, hardware, vulnerabilities, and the like.
Harvard Business Review
NOVEMBER 19, 2012
But drip irrigation is not a new technology, it has been around for over 120 years, and many companies have developed and marketed it. Netafim now controls over one-third of the market for this seemingly commoditized micro-irrigation equipment market. The reason is a problem common to almost all new technology adoptions.
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