Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Finally, he was stripped of his license to practice medicine. Brendan Nyhan of Dartmouth and Jason Reifler of the University of Exeter have also documented an even more alarming tendency, which they call “ the backfire effect.” So repeating wrong information, even to debunk it, backfires.
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