Remove Due Diligence Remove Efficiency Remove Groupthink Remove Marketing
article thumbnail

How the Very Best Strategists Decide

Harvard Business Review

We implicitly assert that everything is locked in except for what we will do, and so we ask this simple, efficient question: “What should we do?” Ask what you’d do if you were entrepreneurs preparing to enter your market de novo. ” Should asks people to spot and advocate the one right decision. ” How?