Research: Missing Product Information Doesn’t Bother Consumers as Much as It Should
Harvard Business Review
SEPTEMBER 28, 2017
Theoretically, marketers could take advantage of this information glut to withhold facts and figures they’d prefer we didn’t see. The surgeon could be motivated to hide higher-than-average mortality rates that could drive away patients. We suspected that consumers would be deaf to marketers’ silence.
8 
Let's personalize your content