Energy Human Resources Innovation P&L 
Harvard Business Review
AUGUST 5, 2014
To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.
Harvard Business Review
JANUARY 29, 2015
Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. A design studio is geared for collaboration and innovation work with customers and partners. The first step was to hire someone to run it.
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