Enterprise Architecture Goal Marketing Technology 
Harvard Business Review
MARCH 18, 2016
The digital marketplace has created a business imperative that every company be — in some way — a technology company. Even the aspects of marketing that aren’t traditionally thought of as being tech-driven, such as event marketing and mail campaigns, now are. Align your vision.
Harvard Business Review
FEBRUARY 4, 2014
But no one was sure what to cut and what to keep because the goals had not been clearly enough defined. CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for Big Data initiatives. Vendors salivated at what essentially was a blank check to collect and analyze everything.
Expert insights. Personalized for you.
8 
Let's personalize your content