Strategy Driven

MARCH 15, 2021

Back in 2001, what we know today as the Agile Manifesto was born , by the hand of several American CEOs of the technology sector (software) and they decided to combine various ideas to propose an alternative to the slow working methods that were not responding to the current ones needs, before your organization and your customers.

Enterprise Architecture 140

Enterprise Architecture Agility Proposal Technology 140

Harvard Business Review

MARCH 18, 2016

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. How will it fit into our existing architecture?

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

FEBRUARY 4, 2014

But no one was sure what to cut and what to keep because the goals had not been clearly enough defined. CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for Big Data initiatives. Vendors salivated at what essentially was a blank check to collect and analyze everything.

CIO 8

CIO Budgeting Enterprise Architecture Marketing 8