Strategy Driven

JULY 3, 2019

Structuring business information is also referred to as enterprise architecture. How Does Enterprise Architecture Add Value? The market a company operates in should also be taken into account for enterprise architecture. In order for enterprise architecture to be effective, a company must be agile.

Enterprise Architecture 50

Enterprise Architecture Process Decentralization Agility 50

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

FEBRUARY 4, 2014

But no one was sure what to cut and what to keep because the goals had not been clearly enough defined. In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. Two months later, the bids were coming in 400 percent over budget.

CIO 8

CIO Budgeting Enterprise Architecture Marketing 8