REI Sets The Example For Creating And Living Core Values
Eric Jacobson
JANUARY 22, 2012
Are you a leader who is struggling with how to write your company's core values? You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. Integrity -- We live by a code of rock-solid ethics, honesty, and decency. So what makes it different at REI?
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