The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business Review
MARCH 12, 2018
This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic. Life at Björn Borg, and Bunge’s style of leadership, may seem jarring if not extreme, but he is only one of a growing number of fitness-focused leaders.
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